Good Morning and Happy July to you all. As you stroll through these 10 Beautiful Rooms I want to let you know about a decision I have made re the frequency of blogging – I will be moving to four posts a week for July and here’s why.
When I started this blog back in 2012 I quickly began a series called 365 Objects of Design. The idea was not only to show you gorgeous products and things that you might not have seen, but also to make sure that I continued to blog regularly.
Many blogs fade out between three and six months when their owners realise the numbers aren’t growing as fast as they wanted, they start to run out of things to say and it’s hard to keep saying them to an audience that just doesn’t seem to be growing.
I wanted to make sure I pushed beyond that point and so that series was born. For the first three years I posted seven days a week – and sometimes twice a day – using my archive of features from years writing at The Independent and the FT.
After three years, I slowed down to five posts a week, leaving the weekends free for you to catch up and for me to have a rest. Now three years after that, I find it’s a punishing schedule to find and write that much content on my own. Yes, I could, as some people have suggested, expand and bring in another writer but I think that would change the nature of this blog and I’m not quite ready for that yet.
Blogging has changed over the last six years – it doesn’t feel right to continue with the daily object of design – encouraging people to shop for things they don’t always need. Instead, it feels better, and more useful to write about how to make the most of what you have and to create a home that is right for you.
Of course that will still involve shopping and I still want to help you find the best stores and small businesses that are creating amazing pieces that I think you should know about. But in order to find them, and write a book, and run my interiors consulting business, and create good content that I hope you will want to read, I have decided that for July – as an experiment – I will publish four times a week.
I was going to say only but I think that’s still quite a lot!
I will publish on Monday, Tuesday, Thursday and Friday. This 10 Rooms and the Friday Househunter post will remain the same – for now. The other two will be a mix of the usual How To’s, Five Bests, New Stores and Products posts that I have always run. There will just be one fewer.
In its place I have just launched the monthly newsletter which went out for the first time yesterday to around 1,500 people and is a snapshot of behind the scenes of life at The Mad House.
I wanted to answer some of the questions I am asked about subjects that don’t necessarily fit on here – what I wear, buy and eat. I don’t want to be a lifestyle blogger, and this will always be about interiors but, as I said in the first letter, as a 51-year-woman who likes clothes, and eating and reading and who has been clear of cancer (saliva gland) since 2015, I think it can be helpful to hear from these so-called invisible women.
If you want to sign up to that you will see there is a subscribe button on the top right hand corner below the sliding photographs. If you are reading on a phone then press the hamburger (three horizontal lines) and the subscribe option will come up.
You can choose either daily updates or monthly – or both as they are quite different. And you can then manage your subscriptions still further.
I know many of you like a daily email at 7am but others will perhaps feel – since GDPR, which seems to have made my inbox worse not better – that daily is too often. Instead, you can “manage your subscription” to come perhaps once a week as a digest of the previous five days. This can perhaps come at the weekend when you might have more time to read and catch up – more of a mini magazine if you like.
At this stage it is an experiment. Four the last four years I have always taken August off as well – the blog still updates daily but I run archive and updated posts – again to give you a chance to catch up and for those of you who are on holiday not to miss anything that might be important.
It can be a good time to revisit subjects that perhaps weren’t relevant in February when you were painting the bedroom but now that you’re contemplating revamping the kitchen it can be helpful to remind yourself of some handy tips. Or revisit some beautiful rooms for inspiration.
So let me know what you think, both today and as the month goes on and let’s see where we are in September. I might come back to five a week, we might all decide that four is enough. Either way I will let you know the plan and I do, of course, want to thank each and everyone of you for your support over the years. If you don’t already subscribe to either daily or monthly posts then here is the link for you to do that and if you prefer to drop in as and when the mood takes you then you are very welcome to do that too. The virtual kettle is always on.
And we have come to the end of our stroll through the rooms. I hope you liked looking around while reading and that you have managed to garner some inspiration for your own spaces at the same time. And, tomorrow being Tuesday I will, of course, see you then.