This week I thought we’d do 10 Beautiful Rooms in a slightly different way. Essentially chosen by you or people like you. A few days ago I went to the annual trends dinner at Houzz where we ate delicious food and talked about our trend predictions for next year.
It’s all very well to talk about the future but the fact of the matter is that we can pontificate all we like (and we do) but trends can take a long time to filter into the mainstream – I reckon we spend at least two years talking about them before anyone actually does them and then by the time it’s the norm, the trendsetters have moved on and are having a completely new conversation.
So I thought it would be interesting to harness the power of Houzz and find out what people are actually looking for and researching for their homes. It’s not possible to see what they’re buying (yet) but it’s interesting to see what they are considering rather than listening to more guff about stuff that we think will be fashionable in six months but none of you are probably going to buy for at least another six months after that. And I speak as one guilty of doing a lot of the talking.
After all, one of the questions I am most often asked about is trends. Should I paint my walls grey or is it a trend? I’m worried that if I have a blue kitchen I’ll go off it because it’s a trend. I love brass but it’s expensive and do you think it will date fast because it’s a trend?
Those very clever people at Houzz compared the top 10 search terms with last year for me too so you can see how things are changing. But the key thing is don’t take this too much to heart. Do, as always, what you want to do.
Right then to the most popular article on the site this year. Is it all over for the open plan kitchen? The new buzz word is broken plan, although people aren’t quite searching for that yet. Open-plan is still the most wanted, but broken plan means it’s zoned into different spaces perhaps with steps or different flooring to create the zones rather than one completely open space. Utilities and pantries are also kept separate from living spaces. At the risk of predicting a trend, this is what’s coming but we won’t get into that today as we’re talking about now rather than then.
Now here’s the shocker; grey has fallen by 44 places compared with last year while green has gone up by 29 places. Now I’m not bored with grey but it’s possible that a) some people are or that b) it has become such a staple neutral that people don’t need to look for pictures of it any more because they know about it and how it will look. Green, on the other hand, is also a tricky colour and one that is much newer to the fashionable interior so perhaps requires a little more photographic reassurance before anyone commits.
While copper seems to have fallen off the top ten search terms altogether it seems to have made its way in by stealth as the hunt for rose gold pictures has risen by an astonishing 523 places to storm into the top ten. It’s the same thing isn’t it? Unless you’re a metallurgist I defy you to spot the difference.
Mind you the one thing that I really did think would have disappeared by now was hygge. But no it’s up by 393 places. Which just proves my point about how long it can take for something to go from niche to mainstream and drop off the list completely. We’ll have to see where it comes next year.
The only other search that has come close is for black kitchens, which has risen by 320 places, this year. That doesn’t surprise me too much although I would also be interested to see how many people are buying black kitchens as opposed to just looking at them.
Having said that while black kitchens have shot up the list, blue kitchens has only risen by 73 places which I find odd as I would have thought a blue kitchen was slightly softer than a black one.
Next up in the top ten interiors hit parade is marble bathrooms. That has risen 88 places which perhaps isn’t huge but then it’s an expensive look to have so it’s not going to be for everyone.
The final two search terms which are gaining in popularity are blue sofa and velvet sofa which have risen by 301 and 80 places respectively. Again, I would have expected it to be the other way round wouldn’t you?
Lastly in our top ten search items is under-stairs storage. We’re so practical at heart aren’t we? I love the idea of decent understairs storage but chose a downstairs loo with some coat hooks instead.
So there you have it. Is the list as you expected? I was surprised there was no pink search. I think that may come through next year as well as terracotta. Also no brass as yet even though the magazines (and I) have been banging on about it for ages. See I couldn’t resist a bit of trend talk after all.
Do add your thoughts on trends and predictions versus real life searches in the comments below.