Well it’s true that by now you might already know all about it but it’s still interesting not just because of the colour but because of the thinking behind it. Last year, as you may recall, it was Heartwood – a soft heathery shade that was all about feeling comfortable and secure at home.
As usual when it was unveiled there were gasps as it was so unexpected but, as the year wore on, we started to see it more and more and I imagine the same will be true of Spiced Honey.
This warm colour, which goes so well with the blush pinks and dark neutrals that we have been seeing, is the next step from last year’s cocooning. We have retreated into our homes and regrouped and now we are ready to let in the light.
Now before you start scoffing at the reasoning behind choosing a tin of paint colour, I’m going to borrow from the piece I wrote about Denim Drift (the colour for 2017) to show you the thinking behind it.
An international team of trend forecasters, design experts, architects and editors get together to analyse our social media, our economic trends and quite possibly what we had for dinner last Tuesday, in order to decide shades we will want in the coming year.
“We have to know what people will want in a few years time,” said one of the team to me last year. “We need to know what the customer wants before the customer knows”. And so the team at Akzo Nobel, which owns Dulux, bring together a team of researchers from all walks of life to research and chat and brainstorm.
So while it is a colour that we will be wanting to put on our walls in the coming 12 months, it is also a state of mind.
“2018 was an unsettling and unpredictable time,” says the press release (sadly I wasn’t able to be the launch this year). “We were overwhelmed by the deluge of news, choices and demands on our time, causing us to close up and retreat into spaces where we feel safe and cocooned.
“We pressed pause and took time to regroup. As we move forward into 2019 we find this pause has given people time to re-energise and deal with the sense of unpredictability with positive action, optimism and purpose.”
The warm and inviting amber tones of Spiced Honey perfectly capture this theme. “It can be both calming and nourishing or stimulating and energising, depending on the palettes and light surrounding it,” said Heleen van Gent, Head of the Global Aesthetic Centre, who chairs the ColourFutures™ panel annually. “The contemporary hue is versatile, sophisticated and timeless and lends itself to a broad spectrum of life and interior styles – perfect for reflecting the universal mood encapsulated by the panel.
“Every year, we seek to transform a trend into a colour that responds to consumer needs and enables them to bring a mood, affecting their life, in to their homes,” she added. “In 2019, as a society, we want to reach out, engage with our communities, make things better and ‘be the change’ – anything from supporting charities or fishing plastic out of the ocean to small acts of neighbourly kindness. It’s time to act and Spiced Honey enables transformation inspiring a positive, emotional change.”
Marianne Shillingford, Creative Director for the Dulux brand in the UK, said: “Spiced Honey has a raw, natural quality that works like a warm neutral, which makes it so adaptable to pairing with different materials and styles of decoration. Its rich caramel tones visually turn up the thermostat a few degrees and so it’s perfect for creating a relaxed cosy atmosphere in places where we like to think, dream, love and act.
It looks especially good when teamed with whites and off whites in furniture and furnishings which give it a contemporary feel.”
In addition to the colour of the year, Dulux also create four palettes based around the themes so there are lots of other shades to choose from and you can also get a feel for how the main one will fit into other colour schemes.
This year they are: Warm Neutrals (Think), which includes soft pink, deep burgundy and deep blue. These are shades that are beginning to break through so while the colours themselves aren’t new, the combinations feel fresh.
There is also soft pastels (Dream) – think powder pink and softer blues – while the Love Palette comprises a deep forest green, teal and intense terracotta. Finally the bold brights (Act) has splashes of vivid red and green among the soft pinks and crisp greys.
So there is, essentially, something for everyone but it’s how you put it together that makes the difference between a dramatic or a restful space.
Spiced Honey – will you be bringing some of that into your schemes? My guess, based on past years, is that everyone will say no today and then in a few months it will start creeping in. I spoke earlier this week how the pale colours are starting to creep back after the fashion for dark so I think it’s only a matter of time.
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