I don’t know why I haven’t thought of this as a title for a series before but there we go. I’ve thought it now and this week for the Wednesday Ad Break it’s all about French Connection. Founded in 1972 the company set out to provide well-designed fashionable clothing that would appeal to a large market. The mens’ collection launched four years later followed by footwear, sunglasses and watches. But to paraphrase a certain television quiz – we don’t want to talk about that…. we want to talk about the homewear range which began in 2012. And is, therefore, the same age as this very blog.
It’s now a significant part of the whole business and I, for one, have been a fan since the start. The style is lightly industrial, the pieces are well-made and some of them are achieving borderline iconic status – the poppyfields rug, for example, can be seen everywhere.
Everything is designed in house by a small team who work with a sourcing house in India. French Connection aim to produce a range for discerning interior buyers and “where possible we use artisans and craftsmen to give a personal and unique look that our customers love”.
They are also about to launch a gift range in time for Christmas too which will be very exciting to see.
At the moment you can either buy online or in areas of the larger clothing stores, but as the entire high street now offers a mix of fashion and furniture, the company said it was their ambition to open a standalone store one day.
I called in some of my favourite pieces from the current collection to style in my own home. Yes the poppy rug had to come but so did another one in foresty green, which was, I can report, deliciously soft underfoot. Their leather chairs are also really comfortable and the leather is good quality. And who can resist a bit of rattan at the moment?
The California collection is all about colour and texture with woven materials and organic handcrafted pieces. The live edge side table is gorgeous and a real find for the high street as it’s such a one off style piece. I put in in the loft, as you can see below, but it works in every room of the house.
The other point to note is that while there are classic investment pieces that won’t date there are also lots of smaller things so it works for renters and flat sharers as well as those with more space.
After all, everyone’s got room to squeeze in another cushion haven’t they? And these luxurious patterns and textures will work long after the summer sun has gone.
What do you think? I love so many of these pieces and they worked in every room in my house. I didn’t use the sitting room as the emphasis was on light and summery vibes but all these colours are perfect for my darker rooms as well.
I have linked to all the products in the shopping list below (and a lot of it is now on sale) but the collection isn’t so huge that you will be able to find things easily and even stumble across new discoveries. I rather like that it’s smaller and more tightly curated. Below are all the links to the things in these images. If you want to see the new collection it’s here.