Last week I wrote about my interior trend predictions for 2020. It turned out either to have been a quite day or a very good post (Don’t answer that!) as some 17,000 people read it and it was the most visitors the blog has ever had in one day.
However, there is one exception to the trend of individuality that I picked up on in that post. And that, my friends, is Wes Anderson effect or, more specifically, the influence of The Grand Budapest Hotel.
I read a piece in the FT the other day about how he has become the single biggest influence on hotel design since the film was released in 2014. Think of the famous pink dining room at Sketch, of the Experimental hotels, the symmetry, the curves and, above all the current mania for all things pink and green. It started in the hotels yes but it has now found its way into shops as well. And we all know that once that starts in the commercial sector it follows into our homes.
Some of us have started already, some of us are just getting going. Most of it is yet to come is my thought on that. After all, remember a few years ago when you couldn’t tell the difference between your own kitchen and the local pizzeria with its bare lightbulbs, scrubbed tables and vintage benches?
That light industrial chic or modern rustic was the look du jour for many a jour. Years even. Well now that the best dressed hotels are wearing Wes wait for it to come to the cafes and homes of friends near you. The cafe above is in the Philippines but see below the Bar Luce at the Prada Foundation in Milan which was designed by Wes himself.
The 2LG studio have already started with the Rise kitchen they created for John Lewis of Hungerford which has tall arching cupboards and comes in any colour you choose. Theirs, of course, is pink and sits next to a green dining room.
It’s a look that isn’t for everyone but it’s a looking that’s coming through strongly. Think of the preponderance of warm, earthy colours, fluted wooden finishes and retro reeded glass along with boucle fabrics and, yes, those curves. Is it about individuality? Well not so much, I think it might be more about instagrammability. But that said it’s very pretty and lovely to look at and, you can, of course, create it in way that suits your own style and home so you can pick and choose the parts you like and create your own individual take on Wes.
It’s probably something about for every action (trend) there is an equal and opposite reaction (look). And I never thought I’d be quoting Isaac Newton when I started this blog in 2012.
This is the flip side of the individuality trend. The key is to look out for what those who have already done Wes are doing next. And if you’re not sure where that leaves you then keep an eye out for some of the images from his new film set in a fictional French town about a fictional French newspaper because it’s going to kick start the Wes Effect all over again when summer rolls round.
So have you spotted the Wes effect? Have you been influenced?