Since 2005 property lovers of all budgets have escaped to The Modern House to soak up the magazine-style photography and browse the beautiful homes featured on its pages. It matters not that they have no intention of buying or that they (by which I mean we) probably can’t afford any of the properties anyway, for it has become an alternative interiors magazine. A sort of Elle Deco and World of Interiors in picture form. The site was so successful that it began stretching its original remit to feature period home with, well, just a modern extension, or one that was newly renovated.
And it became a logical step to expand that into a sister site Inigo (named after the architect Inigo Jones) which will feature the best Georgian, Victorian and Edwardian houses from around the country. And the founders Matt Gibberd (who we interviewed for the podcast last year) and Albert Hill, have brought their signature luscious photography and styling to these homes too. So beautiful is the site that you forget it’s an estate agen there to sell you houses and that of the nine homes currently listed only two are under a million.
That doesn’t even matter (unless you really are visiting with a view to buying) because this is the original property porn, or as we have come to know it on these pages, fantasy house-hunting. Who hasn’t procrastinated before a stack of invoices or an accounts meeting with a quick whizz around Right Move? In recent years The Modern House was the fantasy destination of every graphic designer I have ever met, an interior designer’s dream and a place to while away a rainy afternoon playing “When I win the Lottery”.
But for many of, while the photography was dreamy the houses were, perhaps just a little too modern. Great to stroll around a modernist white monolith in Dorset or a glass box in Leeds – just to see what they’d done but most people didn’t actually want to live in one.
Now, the landscape has changed. Because these period properties – these “splendid” properties as the site’s description says, are going to to lure you in. Here are the small rooms, low ceilings and wonky walls that many of us are dealing with. Here is the inspiration that might help with your own quirky homes if only you had the budget.
And there’s the rub. For this, for most of us, is still only window shopping. But what a window.