New Shop Discovery: Hone

Today I wanted to tell you about a new site that has launched that is geared towards making shopping easier as it helps you to search for the item you want and gathers a selection of them all together in one place so you can easily see what’s available and, crucially, not feel that you’ve forgotten to look somewhere.

muuto yellow hallingdal sofa
muuto yellow hallingdal sofa

Fed up with having 47 tabs open on her computer, co-founder Tanya Sanyal thought it would be much easier if there was one site that would bring together as many brands as possible from high end to high street with as many independents as she could find together in one place.

The result is Hone. So if you are looking for a yellow sofa you simply go the sofa section, type in the required filters and – eventually, for the search is a little slow as they have only just launched – you will be presented with pages of yellow sofas at a huge range of price points with retailers including, John Lewis and Houseology as well as The Conran Shop and Anthropologie. I was shown 150 of them in my search with prices starting at around £200 from Maisons du Monde rising to around £3,500 for a Muuto sofa available via Houseology.

floor lamps from not on the high street via hone
floor lamps from not on the high street via hone

This isn’t a sponsored post but simply a press release that came into my inbox that I thought you might be interested in by the way.

Tanya said: “Buying furniture and accessories for our home was becoming such a long and slow process, with countless websites to trawl each brand individually before compiling an extensive list of links to send to my husband for his thoughts. HONE. is a solution to the overwhelming world of home furnishings.

hendricks sofa from habitat via Hone
hendricks sofa from habitat via Hone

“We wanted to create something simple to use that brought all of the brands into one place. We’ve gathered a huge range of styles, price points and retailers together to offer a wide selection of products for all consumers, with tools, such as Price Alerts and HONE a Friend help to streamline the purchasing process across all levels.”

Clever innit? There are also other features such as being able to create moodboards, or look at collections created by designers and, crucially, set price alerts so you will receive an email if something goes on sale. There are 400,000 products and over 100 brands there.

becca sofa by via hone
becca sofa by via hone

The other thing is that it will, apparently, get to know your tastes the more you use it so that the searches will refine themselves the more you use it.

So if you’re fed up of endless browsing through sites, or aren’t sure you’ve managed to do a comprehensive search this might just be the answer.

Kate Watson-Smyth

The author Kate Watson-Smyth

I’m a journalist who writes about interiors mainly for The Financial Times but I have also written regularly for The Independent and The Daily Mail. My house has been in Living Etc, HeartHome and featured in The Wall Street Journal & Corriere della Sera. I also run an interior styling consultancy Mad About Your House. Welcome to my Mad House.


  1. Thanks a lot this site is great! I have been looking for a table for my hallway for almost a year and have just found a great Amara one on Hone.

  2. Not a brilliant user experience. Hard to find corner or modular sofas. Not in the list of filters. Although the meaningless ‘contemporary’ and ‘modern’ options are there. They should have tried it out on real users first.

    1. Dear Heather

      This is the HONE founder team. Thank you for your comments and earlier email also. We appreciate the feedback, and as noted in our email response, we love to get constructive feedback like this. We are a young company, working hard to continually improve our product, so this helps us focus and prioritise.

      We do in fact have a filter for corner sofas, but clearly we need to a better job on sign-posting it 🙂 Link below:

      Thank you
      The HONE team

  3. Thanks for the heads up Kate. I am looking for cushions and Hone came up with suppliers I had never heard of.

  4. What a brilliant idea. I can’t seem to find the site via a google search though. Not sure if it’s me or if it’s well and truly hidden! Would you mind passing on the web address. Thanks so much

  5. This sounds ideal….. for the bigger things, would be very happy once it has picked up on my taste buds too, 😊 wx

  6. What a great idea! I always have the feeling I’ve forgotten particular sites when I’m on the hunt for something.

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