As I delve around the Internet looking for exciting products to tell you about, and interesting new stores for you to discover, I find that again and again I click on a product to discover it’s by the same brand.
A brand that is Danish (no great surprises from me there) but one that seems to crop up in all my favourite stores. It has become a slightly unifying thread; if they stock Bloomingville there’s a good chance I will like the rest of the collection.
Until now it has been a question of either seeking out certain pieces or seeing what shops have chosen to stock. But, as of last week, Bloomingville has come to the UK High Street.
Debenhams, currently undergoing a £25m renovation, has decided to stock this brand, which was set up in 2001 by Simon and Bettina Stampe.
Now, on the one hand there is a teeny element of “damn now everyone will know this secret” feeling about this news. But, that is outweighed by the fact that everyone should have access to good design, and I do believe that the High Street is the best place for everyone to find that great design.
At the moment, Debenhams is not stocking the whole collection, which allows other, smaller retailers to still have an element of exclusivity to their collections. Which is also a good thing.
So it would seem, that, at the moment, there is enough Bloomingville to go around.
I have included a selection of pieces here from different places so you can have a choice of where to shop. However, not everyone chooses to name Bloomingville so you might just have to resort to the good old-fashioned method of “Do I actually like this?” rather than judging a product by its label. Often a good tactic in TX Max I find.