Congratulations if you have made it past the headline. I know what you’re thinking. Natuzzi – isn’t that that Italian company that’s all about the very expensive leather furniture set in the 1980s?
Well you’re right. And you’re wrong. Because yes there is that. But there is a whole lot more besides which is definitely worth investigating.
A few months ago the company approached me and ask if I would do some styling in their Hampstead store. Now, like you I thought 1980s. Leather. Erm, not for me thank you very much. And they came back and asked again. And changed the date. And so I decided that it had to be worth a look at least.
And I have to say I was not only surprised by what I found but I liked an awful lot of it. Then I heard that the 2LG Studio Russell and Jordan had also been asked to do some styling for the same event.
“But they’re vegan,” I said. “They won’t want to be working with all that leather.”
“But there’s velvet,” they said. “Lots of velvet. And tweed. And lighting. And accessories.”
And so we were in. And I can tell you honestly that those readers who came to the event last weekend were all surprised by what they found. Pleasantly so.
The shelving which I had used was, said Russell, very HAY. The glassware which they had used would, said Jordan, fit perfectly in a Scandi setting. The velvet chairs which came in green and navy, we all agreed, were both pretty and comfortable and covetable.
So, yes this is a sponsored post. But, as you can see I considered it very carefully and I hope too, to echo one of the guests at Sunday’s event: “I wasn’t sure about Natuzzi but when I saw that you and Russell and Jordan were here I thought there must be something worth seeing and it’s true, there is” that you will agree. And I agreed to it because I saw beyond the styling and found something that I liked and that I honestly think you will too.
So – tactics. Go to the website and look for the items that I have labelled in the captions, which are the pieces we used. It’s not an exhaustive list but it’s a start. And you have to ignore the styling on the site. And if you see a sofa you like then look at the shape of it and then think about the fabric. These are the ones that I and 2LG would have in our homes and we have no hesitation in suggesting you put them in yours.
And, if it helps, here is a 15 per cent discount, which runs until 25 December to give you time to think about it. Now you can’t shop online I’m afraid so you will need to print this code NTZHAMPSTEADMATH and take it to the store but it might be worth the trip for the discount alone. I know many of us prefer to touch and feel and sit in real life when we’re buying furniture.
And this desk. Seriously I would.