Moving House? A New Survey Reveals Our Top Priorities.

Every now and then a survey comes along which is a really good reflection of the state of the nation and this one, from  Samsung Electronics UK, is more revealing about where we are now than it might at first appear. The company, with whom I have worked several times, asked me to be involved on a campaign about moving house – timely as it turns out since today is the day – and so I am sharing the results with you alongside a few last images of The Mad House.

The Samsung survey found that more people want an eat-in kitchen for entertaining
The Samsung survey found that more people want an eat-in kitchen for entertaining

They found that 62 per cent of us are looking for something different than we wanted 10 years ago. On the face of it that might not seem surprising, after all, times change and priorities with them. But let’s dig a little deeper to find out what those changes are, and this is where, I think, it becomes revealing.

Firstly, 34 per cent of us are hoping to move house in the next year – that’s massive – a third of the country wants to live somewhere different. And with that in mind apparently 25 per cent of us have already put our houses on the market.

And look at what we want:

*A bigger kitchen for entertaining

*Outdoor space (rather than a garage which was the requirement ten years ago)

*Access to a park rather than public transport

*A spare room for guests rather than a home office (despite the rise in WFH)

All this points to return to the notion of home as a place to live and love and make memories. It’s not about status and work but about creating a space for friends and family to gather together.
Now, while we might all want bigger kitchens – the heart of the home – but also perhaps the one that carries the most status (have you got a Samsung smart steamer or a large American style fridge?) the survey found that these days we want this space specifically for entertaining.

Samsung fridge freezer

Is this because going out has got more expensive recently or because being separated from our loved ones for the last two years has made us realise the joy of getting together round a table and sharing food and wine?

And while more of us are clearly working from home, it’s interesting that when it comes to moving house 53 per cent of us are looking for a guest room rather than an office (38 per cent).

styled by Kate Watson-Smyth photographed by Megan Taylor
styled by Kate Watson-Smyth photographed by Megan Taylor 53 per cent of us would like a guest room more than an office

So, it’s about having friends for supper and being able to offer them a bed for the night if the party goes on too late as well. And if that reflects the state of the nation’s mindset at the moment then I think that’s a rather comforting thing to take away from the current confusion and concerns.

Back in the depths of the first lockdown – remember it was a hot summer – I saw a survey saying that renters were looking for access to green spaces over proximity to public transport and, two years on, that desire has spread to buyers as well with 69 per cent wanting a garden over a garage – and that’s a big change when you look back over old episodes of Location Location where everyone tells Phil and Kirsty they want off-road parking and specifically a garage. Perhaps it’s also a gradual shift towards a cleaner environment? Will people be looking for EV charging points as a must have in 10 years’ time?

The Samsung survey found that 69 per cent of us would rather have a garden than a garage

For those whose budget won’t stretch to a garden then 49 per cent would choose a park over access to public transport. A reflection, perhaps of a more flexible work style with more of us able to work from home on one or two days a week.

49 per cent of us would rather have access to a park than public transport

Tanya Weller, marketing director of home appliances at Samsung Electronics (UK & Ireland) Ltd., said: “With the rise in home movers, many now have a different checklist compared to ten years ago. The last two years have made people think about what they really want, with outdoor space being a key priority. In addition to this, home appliances that are convenient for families are hugely desirable now.”

To read more around the survey you can click here.

Kate Watson-Smyth

The author Kate Watson-Smyth

I’m a journalist who writes about interiors mainly for The Financial Times but I have also written regularly for The Independent and The Daily Mail. My house has been in Living Etc, HeartHome and featured in The Wall Street Journal & Corriere della Sera. I also run an interior styling consultancy Mad About Your House. Welcome to my Mad House.


  1. Yes, I’ll echo Pen’s comments: good luck with moving day. I did it three months ago and still bear the scars (and the unpacked boxes), but love the fact that I’ve got a new project to make my own. x

  2. Congratulations on your move. That garden is going to make your heart sing.
    We moved homes 7 years ago, from a large apartment to a fixer-upper semi-detached terrace house in Newtown, Sydney Australia. The priority for me was a garden and no garage. Over the pandemic, that garden I built and cultivated, really got a workout. It was a great haven for our family of 4 and our now 11-year-old Labrador. In the last year of lockdown, we raised a guide dog puppy, Robbie. She loved it and trashed it, but plants and grass grow and the garden evolves.

  3. I echo Pen’s sentiments exactly – Best of luck! But how weird of me to miss a house I have never seen in real life? I am sure you will make your new place just as wonderful! Can’t wait to see what you do!

    Interesting survey. I see that nearly 40% still want a home office. But surely a spare room and home office can be in the same space – so not mutually exclusive? I for one now work at home a lot, and use my spare room which also has a double bed for frequent visitors.

    Rather troubled by people not valuing public transport as much. Surely this is crucial in a future with less cars?

  4. Good luck with the move Kate – is it weird to say I’ll miss The Mad House? But very excited to see what you do with the new place.

  5. Good Luck with the move!. We did it a year ago after 30+ years in our last house, no regrets – hard work though, go easy on yourself!

Comments are closed.