365 Objects Of Design, March, Volume III

Harrods Homeware Launch

3rd March 2014
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designer homewares from Harrods

designer homewares from Harrods

I don’t think I’m being too controversial if I say that Harrods hasn’t traditionally been known for its cutting edge appeal. Nicknamed by many (well Jilly Cooper) as Horrids, the vast Knightsbridge emporium hasn’t been high on the shopping list of whatever the interiors equivalent of a fashionista is for some time.

But that may be about to change. Today the store opens its new furniture department; Harrods is Home, spread across 135,000 square feet of retail space. Brands will include Tom Dixon, Boca do Lobo and Talisman, as well as exclusive pop-ups for Moooi and Les Trois Garçons.

designer brands featuring at Harrods

designer brands featuring at Harrods include Tom Dixon and Moooi

Annelise Quest, who oversaw the renovation of the Beauty Department, has been appointed to run the third floor department.

“[It is] a refreshed, chic and contemporary direction across the Third Floor furniture department to deliver a more curated, easily navigable space split into four main styles: contemporary classic, glamour, modern, and urban vintage.

“March’s introductions include sophisticated and eclectic shapes from Amy Somerville, contemporary modern design from Tom Dixon, chic vintage from Talisman and further statement pieces from Koket. There will also be lighting by Delightfull; Moooi’s signature pieces will add a touch of wit and Portuguese brand Frato adds sophisticated glamour.”

Harrods is hoping to attract the cool crowd with its new homeware department

Harrods is hoping to attract the cool crowd with its new homeware department

The department will expand in May with exclusive pieces from Philippe Starck and Marcel Wanders. Of course it wouldn’t be Harrods if there wasn’t a sprinkling of designer stuff too, namely Bottega Veneta and Giorgetti. But there will also be paint from Little Greene, furniture from House of Hackney and (ahem) fabric from Hermes.

Don’t worry if, like me, you are mainly a window shopper as, to mark the launch, the store is planning 11 shop windows using materials synonymous with home foundations: stone, plastic, crystal, wood, metal and glass juxtaposed with opposing background materials. That will surely be worth a look if you’re in that part of town.




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