Mad About . . .

Interior Trends for 2018 Guest Post

28th September 2017

Welcome to today’s guest blogger Kimberly Duran of Swoonworthy, winner of the blogger’s choice award at last year’s Amara’s Interior Blog Awards event. She wrote a post on interiors trends for 2018 – what’s coming in and what’s dropping out – for next year and it chimed so well with what I also feel is the prevailing mood that I wanted to share her words with you here.

image by kimberly duran of swoonworthy

The thing to remember is that trends move slowly and it’s not so much what is in and what is now out and will never to be seen again, but more of a gentle curve with some items having peaked and moving down and others rising up the other side of the arc so it’s not a hard and fast rule but an observation. The key thing to remember is that trends are like colds except instead of days it can take years – so three years coming, three years here, three years going. That has definitely been true of grey and copper which are long term trends – less so for fads such as pineapples and flamingos which flash on suddenly and then disappear.

And, as with all trends, it’s not a rule. If you like a particular item and want to hang onto it then you must. But equally if you were starting to feel that you were over a particular look and weren’t sure where to go next then here are some clues to think about.

So, over to you Kimberly:

will the gallery wall be replaced by the statement art work? image by The Design Co

It’s controversial I know. The thing is trends are weird. In fashion, because we change our clothing seasonally, it makes sense for things to move quickly. But interiors? Well, we hope that what we buy has staying power. I mean, who has the time or the budget to be redoing their bedroom every few months – never mind their kitchen or bathroom – just to fall in line with 2018 trends?

The truth – and this is something I have always said – is that trends are not what you should really be paying attention to for the main decor pieces in your home. Buy what you love year in and year out and don’t take any notice of what people tell you is in and out. And by people, I do also mean me. Choosing the large items you absolutely adore is paramount to getting a more timeless style and mixing and matching are essential for that well-pulled-together classic look that just never dates.

pink walls and statement art image by Bianca Hall

But. And yes, it’s a big but (ahem)…. I admit that I do love a good trend. I can’t help myself really and when I want to give a little oomph to my rooms, then sure, I’ll try out something that catches my eye. Here’s the thing – if you do love the odd trend here and there then what you should probably be concentrating on is not that big sofa or your kitchen redesign. Look at your accessories – the little bits and bobs you decorate and zhush up your home with – like cushions or trays or candles or knick knacks. In this way, the smaller bits are cheaper to replace when we suddenly find something is ‘out’ of style or the trend is so far out of hand that you see your mum has the same thing you do and suddenly, you don’t mind dropping it off at the charity shop.

gold kitchen cupboards by Fiona Lynch

gold kitchen cupboards by Fiona Lynch

Look at your paint colours too – if you are loving the newest shade then why not try it out on your walls? Painting a room takes an afternoon at best and when you tire of it, then £50 and another afternoon and it’s like it never happened. So yes, if you want to give these trends a go then do consider doing it cheaply and easily rather than slavishly following every nuance of fashion as it happens.

So with all that said, here are my predictions for what’s coming in and will be going out for interior trends in 2018…

COMING: GOLD – GOING: COPPER

gold accessories will replace copper image via cowboy kate

I’ve been saying this since copper came on the scene but I knew it would never really last (sorry sorry for all you copper lovers out there). I love the look of copper when it comes to things like copper-bottomed pans but once every single shop on the high street comes along with a copper range, it’s time to move on. The thing is, gold and brass do and have always had more staying power. Sure, it fell out of fashion for a while in the 90s and early 2000s after the influx of really cheap looking polished gold was everywhere. But gold finishes have been around for eons – it’s classic, it’s beautiful and it’s not going anywhere anytime soon.

COMING: MIXED MATERIAL KITCHENS  – GOING: ALL WHITE KITCHENS

mixing and matching kitchen materials as seen in Peal Lowe’s kitchen by Devol

Don’t get me wrong – I fell for the all-white kitchen look myself and it was at the top of my wishlist when I first moved into my home in 2010. But mixing your finishes provides a much more pulled together look and creates a more characterful, interesting aesthetic. Plus, white kitchens were just EVERYWHERE a few years ago and they are starting to all look the same. Who wants a kitchen that looks like everyone else’s? It’s time to get a bit more creative.

COMING: HERRINGBONE FLOORS – GOING: WHITE PAINTED FLOORBOARDS

Who doesn’t love a good herringbone parquet floor? I for one am desperate for herringbone flooring when we move into our next home. First, because it’s utterly gorgeous but second because the very dark wood flooring we’d initially chosen upon moving in shows up every single piece of fluff and it’s nearly impossible to keep looking clean. White painted floorboards will be similar in terms of their upkeep and that very pale Scandi look is on the wane as people realise how hard it is to keep it all looking so pristine. So it’s time to look at a warm natural wood finish that adds a bit of pattern to the floor. Again, this is a classic look that really never dates.

COMING: PEACH – GOING MILLENIAL PINK

millennial pink will become more peachy in tone such as Farrow & Ball Pink Gound seen here, image by Bianca Hall

I have no doubt this will be a controversial one but as much as I love the pale blush-y pink we’ve seen everywhere for the last 12 months, I’m ready for it to be over. There’s only so many pink sofas you can see before you start to think it’s not going to last. I had my eye  on a pink chair for a while but I never committed, fearing the trend will be over and everyone will look at my choice in years to come saying, ‘Wow, that is sooooo 2016.’ It’s far too popular to last and that oversaturation is what will kill it off quicker than you can say Instagram Influencer. The soft coral to salmon peach– similarly pretty but easy enough to pair with anything to not scare off your other half.

COMING: TERRAZZO  – GOING CARRARA MARBLE

terrazzo bar at granger & co by bluecrow – when you start to see it in restaurants you know it’s coming

Yep, as much as it pains me to say it, I have a feeling Carrara Marble may be losing its strength as the finish-of-the-moment. Not marble in general though – that’s still going strong – just not in the white with grey vein that everyone (including me) fell in love with. Terrazzo is going crazy at the moment and I admit, my head has been turned. I have a feeling we’ll be seeing plenty of it in 2018.

COMING: STATEMENT ART – GOING: GALLERY WALLS

anthropologie autumn winter 17

statement art will replace the gallery wall image via anthropologie a/w 17

The funny thing is, I’ve been saying gallery walls are on their way out for YEARS now. But I really do think 2018 will be the death knell. It’s really more about a curated look for your walls and not piling every single thing that sort of works together in one area. It’s just that bit too busy, too chaotic and everything is gearing towards a more subtle classic vibe. Go bigger, go more statement-making in 2018.

COMING: MOODY PHOTOGRAPHY – GOING: TYPOGRAPHY

moody photography image by kimberly duran at swoonworthy

Does everything need to have a catchy saying nowadays? Apparently so and I think we are all getting a little tired of the look. We’ve been scouring houses on Rightmove now for the last 3 or 4 months and I swear if I see one more house with a ‘Live Love Laugh’ wall sticker above a sofa, I’m gonna take a rusty bread knife to my eyeballs. What I am seeing more and more in more fashionable abodes is moody photography which I admit, I love so I’m probably biased. It’s classy, it’s elegant, it’s a touch mysterious. Leave the typography, letter boards and cutesy sayings behind next year.

COMING: 70S GLAM – GOING: MID-CENTURY MODERN

jonathan adler interiors

Another controversial one, I’m sure but I think when every single home shown on Apartment Therapy for the last 5 years has been awash in MCM, it’s time to move on. I still love the odd piece here and there (in fact, I have two MCM side boards in my home which aren’t going anywhere) but when every single piece in your home is from the same era, it really does start to look a bit dated. It’s time to mix things up and 70’s glam is definitely one to watch. Kelly Wearstler and Jonathan Adler have been inspired by this era for years but I have no doubt it’ll start to move to the bigger retailers soon.

So there you have it. I think Kimberly’s spot on with this although I do have a house full of white painted floorboards that aren’t going anywhere for the time being but I also have a lot of rugs. Do join in the conversation below and let us know what you think and you can read more of Kimberly’s wise words on her blog Swoonworthy.

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  • Ksenia Barton 6th October 2017 at 6:55 pm

    I agree with all of these!

    I’m really into statement art, and I’m basing my living room design on it. I think gallery walls work best in smaller spaces where you might be looking at things close up.

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  • Leah Malschinger 30th September 2017 at 9:04 pm

    I love statement art but also gallery walls, I think there’s no reason not to have both just in different rooms. Gold kitchen cupboards – absolutely fabulous!

  • Elizabeth 28th September 2017 at 7:58 pm

    Just love Pearl Lowe’s kitchen. Not contrived at all. Just great taste and style.

  • Rosalind Barber 28th September 2017 at 5:12 pm

    I really like that beautiful, spacious hall with the warm hued parquet floor and the modified gallery wall. I think a hall is an excellent place for pictures which look less overwhelming than en masse in a sitting room. Lots of food for creative thought as usual. Many thanks.

  • Zoe Murphy 28th September 2017 at 3:02 pm

    I have to say I think she is spot on ! A lot of things mentioned really tap into the overarching trend for authenticity. So things like parquet, gold/brass and peach and just really a return to decorating status quo. It’s just they feel fresh as we haven’t seen them for a while. But many commentators make the best point that if you love it you should keep it. There’s the authenticity thing again … be true to yourself!

  • hng23 28th September 2017 at 2:20 pm

    It took us seven(!) years to build our gallery (we call it a salon) wall; I don’t think we’ll be switching it out for statement art anytime soon.

  • Anna 28th September 2017 at 11:26 am

    Good article but you write a better one Kate.
    I do baulk at this statement made ” …Painting a room takes an afternoon at best..”
    …oh really?

    • Melanie 28th September 2017 at 11:41 am

      Yes, I stopped reading after that point!

  • Janet 28th September 2017 at 9:49 am

    I used to work in fashion forecasting so have developed a healthy disregard for trends in any area of life but still I love to read this type of article. It also helps that I live in a big Regency money pit which doesn’t really fit with the mainstream aesthetic. The big grey elephant in the room here though is, well … GREY. Obviously in deference to you Kate, this has not been mentioned but am I the only one who feels the grey trend has reached saturation point?

    • Kate Watson-Smyth 28th September 2017 at 11:35 am

      That’s a good point. I don’t think she mentioned grey – not out of deference to me – but perhaps she just felt that that was obvious and the other trends were newer or more worth noting. The thing with grey – I think – is that it has now become accepted as the neutral of choice – it’s just better than white – so it has passed from trend to fact of life. And the darks, which I do still love, are part of the trend towards dark neutrals. Do I still love dark grey? Yes. Would I paint my room dark grey for the first time now? Probably not! But I have no imminent plans to redecorate…. for now!

  • Kate Hollingsworth 28th September 2017 at 9:38 am

    With an imminent house move to a Victorian whopper, I am very excited to hear that mixed up kitchen materials is coming. I plan to shake up the wooden kitchen I inherit at the next house as buying a whole new one will blow my entire budget. I’ll paint the base units, do away with the wall units, black tiles and nasty formica worktop, I’ll add a large wooden table, higher than a normal dining size so it can be used for food prep with bar stools at one end, great for my social space and general leaning and sipping something lovely!

    On another note, I hate peach……both carnations and walls, bleugh!

    • Kate Watson-Smyth 28th September 2017 at 11:36 am

      sounds gorgeous. I think it’s in the packaging. You hate peach now. You wait till they’ve given it a new name and you’ve seen more of it. It will seep into your consciousness!

      • Kate Hollingsworth 28th September 2017 at 9:45 pm

        It’s going to happen….I know it! I’ll just hate the carnations alone then!!

  • Anne Brown 28th September 2017 at 9:35 am

    Kimberley is so right when she says only buy what you love regardless of trends. But, and I know this sounds like teaching your grandmother to suck eggs, you do need to know ‘what’ it is that you love before you pick up a paint brush or do serious damage to your bank balance. Instagram is great, as is Pinterest – many hours can be spent assessing images that one likes or doesn’t like. Interior design magazines are great too, not just recent ones but even back numbers that you might have collected over the years – sorry the obsessive in me comes to the fore here. However, once you have worked out what you DON’T like, never liked because it reminds you of … and/or couldn’t live and feel happy with, you can rule that look or colour scheme out of the mix – possibly forever – Now that’s a laugh!
    Many thanks for this thought-provoking post Kate.

  • nvrm 28th September 2017 at 8:47 am

    Oh please, just not the herringbone, peach and terrazzo. I’m all for natural color floors, but herringbone looks so demanding, it’s pretty much a stilleto heel for a home.

  • Our French Oasis 28th September 2017 at 8:22 am

    So much really sensible advice here, absolutely love the room of Jonathan Adler’s in the last photo. Very thought provoking this morning, you have me looking around, deciding what I should maybe change and certainly thinking I should be reaching for the paintbrush!!

  • Corinne 28th September 2017 at 7:39 am

    Kimberley is spot on with ‘saturation’ – nothing kills a trend quicker, even if it’s one you love. I loved the moody photography (with the cat!) and noted the pineapple is still there. I still have the one I bought back in the Eighties – maybe more sentimentality (I love it) than a continuing trend though.

    • Kimberly ~ Swoon Worthy 28th September 2017 at 8:31 am

      Thanks so much Corinne! It’s funny you should mention the pineapple lamp – like you, I have loved them well before they became a trend, having a few myself since around 2010. It’s been a symbol of hospitality since the early 20th century so I see it as a classic but of course, suddenly appearing everywhere has made it seem as though I’ve jumped on the trend. Ahh well, as I said, if you love it, then trends really don’t mean a thing. My pineapple obsession is here to stay 😉 xx

      • Corinne 29th September 2017 at 10:33 am

        And there was me thinking I was the only one! 🙂 x

        • Sharon Smith 29th September 2017 at 11:46 am

          Pineapples are carved over the entrance doors of ancient palaces all over India – they were stealing the notion even in the nineteenth century so I reckon that symbol is timeless …. and anything that means welcome to my home has to be a positive force

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