It’s fair to say that a lot of catalogues thud onto the doormat every week and that, if I’m honest, I don’t always open them. But the new (massive) tome from John Lewis turned up at the weekend and, aside from the fact that it could be used for weight-training, it’s rather a treat.
The company has made a real effort in recent years to stock small designers that might not otherwise find a high street outlet not to mention gain a wider audience with an increasingly design-literate clientele.
in addition to seeking out fresh design, they also stock some of the better-known cool brands such as Normann Copenhagen, whose hooks are pictured on the blue wall above. I think I spotted them, or something very similar in an episode of The Great Interior Design Challenge, where they were used to support fabric cables for lights. A grand idea and one I fully intend to rip off at some point. I mean, be inspired by.
And let’s not forget the store’s Scandi-inspired House collection, full of simple shapes and clean lines that perfectly fit the current interiors trends.
Anyway, here are some of my favourite pieces and images from the new catalogue. Did you know, by the way, that John Lewis celebrates 150 years this year? Yes 150 years since Mr Lewis opened his first drapers’s store on Oxford Street.
For some reason the catalogue is based around 116 ideas to “enhance your interiors”. I know, I’m completely baffled. Why make such a big deal of it being 150 years old and then stop at 116? Did they run out of ideas. Was the concept of 150 ideas for 150 years too basic? Too pedestrian? Is it a clue to their future as a concept store rather than a high street one?
I have asked …