365 Objects Of Design, March, Volume III

Natural Flooring from Flock

27th March 2014
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flock flooring peacock

Hands up who thinks there’s something familiar about these pictures … Take a look at the sofa, so crushingly described as “a bit vintage” by Living Etc. That pale linen chair which has appeared on Twitter in a much muddier state, followed by a picture of a not very guilty looking cat … Yes, it’s the Mad House.

It was pressed into service last week to act as the location for a photoshoot for these very fine rugs. And what fun we had using all my furniture and pictures as props. Sadly, having warned the photographer, Jake Fitzjones that Enid was liable to photobomb, she then refused to play and went shopping instead, which is a shame as she would have co-ordinated beautifully with the peacock rug in the picture above.

flock floor steel

The rugs are a new launch from flooring company Flock (and be warned there’s music on the site so get the mute button ready if you’re having a cheeky office browse) and are made from ecologically sourced plant fibres including hyacinth, okra and rati, some of which have never been used this way before.

Unlike some of those other grassy coverings, these are soft to walk on and don’t need watering. They are also hand-plaited by artisans using techniques passed down from generation to generation.

flock natural

This range is called Gaia and costs £199 a square meter. I think it looks rather fine being modelled by my house and I think if Cara Delavigne gets to keep the clothes she wears on the runway then…

Anyway, I hope you like the new look Mad About The House.


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  • Sara Johnstone 8th April 2014 at 3:31 pm

    I am trying to find out where to buy the Flock rati flooring as shown. Can you help please?

    • Kate Watson-Smyth 8th April 2014 at 4:17 pm

      Hi Sara, sorry I see the link has broken. The range is very new and I’m not sure if it’s on the site yet. Try http://www.flock-living.com. If no good come back to me and I will put you in touch directly. Kate

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