365 Objects Of Design, Mad About . . ., Mad About The House

Selfridges launches its first homeware range

30th November 2016
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Charlene Mullen for Makers for Selfridges. The mug is £18

So yesterday we were at the bottom of the high street and today we are at the top end with the news that Selfridges has launched its very first homeware range: Makers for Selfridges. The London store approached Friends & Co, a design and architecture pr agency, and asked them to put together a selection of eight designers who would apply the distinctive signature yellow to one of their existing products or create a new one.

The idea, said Georgia Frost of Selfridges, was to find the people who are the best at what they do and create an exclusive collection for the Oxford Street store.


pinch pots and wooden spoons by Another Country

Some of the designers will be familiar to you: Charlene Mullen, Another Country and John Julien. Others will be new. Belinda Fisher, of Friends & Co, said the company drew on 20 years of industry knowledge to put together a list of designers.

“Charlene Mullen had done a cushion for Selfridges to mark the 2012 Oympics and the design was of the shop front,” she said. “It was a short step to decide to take some of the people who were included in that original drawing walking past the shop and just give them a yellow shopping bag.”


chopping board by Temper Studio

Charlene’s designs can now be seen on the teapot, cup and saucer and mug which form part of the range. Some of the other pieces were discovered more by chance.

“I went to the Crafty Fox market to see a friend of mine who was selling beef jerky and on the stall opposite was a company selling the most amazing scented candles.

“We put her together with a ceramicist to create this black pepper and soy wax candle in its white pot with a simple yellow stripe.”


Clement and Claude candle £40

The rest of the range includes a small mixing bowl with a yellow stripe, a pestle and mortar and a bag with yellow detailing. Another Country have created a black sugar bowl and pair of pinch pots with a wooden spoon that has a yellow handle.

The pieces will form part of Selfridges permanent collection with more to come next year. “We wanted to celebrate the Selfridges selection, which is our heritage range and food is a huge part of that,” said Georgia. “That is based around using small suppliers and finding people who do the best of what they do.

“We brought that ethos into the homeware range and added a tiny bit of yellow. It is the first time we have developed our own homeware range and we will do more.”


ceramic mortar and pestle £90 for makers at selfridges

I sense a little seasonal shopping coming on. I definitely fancy that mug and I wouldn’t say no to the pinch pots either. What do you think?














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  • Deanna London 6th December 2016 at 2:52 pm

    Hey, those are beautiful looking tableware!

  • Fiona Duke 30th November 2016 at 9:26 am

    fabulous ! met Charlene Mullen a few months ago at Design Junction and off to her beautiful store today. thanks for the intro to the other lovely designers 🙂

  • Janna 30th November 2016 at 8:33 am

    Selfridges First Homeware Range ~ how exciting ! Temptation has set in already judging from the above. Be interesting to see how they expand the range. Thanks for the tip-off, Kate.
    Ps I’ve been meaning to say how fab your pineapple lamp looks ! Great to see it in a ‘home’ setting ~ love it .

  • Janet Whincup 30th November 2016 at 7:54 am

    My friend Ash from Live Like The Boy in Colne called around last night and spotted your book on my coffee table.
    I told him how it is inspiring me and have lent it to him.
    (Makes mental note to get it back soon.) ?

    • Kate Watson-Smyth 30th November 2016 at 8:08 am

      Ah that’s so cool. I know Ash (and Stanley). I hope he likes it! x

  • Janet Whincup 30th November 2016 at 7:50 am

    Very nice.

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